Having determined what you feel comfortable spending on marketing over a period of one year, the next step is to find a marketing or advertising agency with whom you can work. Talking to your buddies who already use an agency is a good way to start the process, and then, of course, there are also lots of choices on Google, Linkedin, Yellow Pages and other sources as well. In today’s world the choices are endless, the challenge is finding the right fit. Once you have gathered a list of companies which intrigue you and have checked out their online presence, call them and have a chat. Make individual appointments with those who pass your telephone test to come and meet you.

Next time: Tips on how to make your best choice